Registering and Setting up a Business Profile on Trustpilot — Step-by-Step Guide

Trust is the new currency in this digital world. In fact, over 90% of consumers read reviews online before making a purchase. Where do they go? More than likely, they go to Trustpilot. Trustpilot is one of the most trusted and recognizable review sites in the world.

Having a Trustpilot profile adds trust, helps your SEO, and helps influence buying decisions. In order to get there, you need to have a properly set up profile. This guide provides all the details to register and optimize your profile.

Why You Should Be Using a Trustpilot Profile

Before we get into the “how,” lets quickly talk about the “why.” By claiming and using your Trustpilot profile will permit you to:

• Build Social Proof: This will allow you to display real life experiences of customers.

• Help Google Rankings: Reviews will be on the search page and should help with local SEO and increase your click throughs.

• Gain Insight: Show what your customers love and what needs improvement.

• Respond to Feedback: publicly thank your happy customers and respond to concerns, to show that you care.

Step 1: Claiming or Creating Your Business Profile

Most Trustpilot profiles are created automatically by buyers, so it is your responsibility to find and claim it.

• Go to Trustpilot.com and click “For Business” at the top menu – then choose “Claim your free profile.”
• Search for your Brand: Here you want to enter your business name and country. If one exists you will find it. If it does not exist you may create one.
• Verify You Own It: Trustpilot will walk you through verifying that you own (or work there) – they usually call the official number or send an email to the official address.

Step 2: Completing Your Business Profile Setup

Once you’ve verified that you own (or work there) it is time to complete and fill out your profile. A complete profile looks professional and builds trust.

Logo and Banner Image: Add your company logo if you have one, and a cover banner if you have one. Pick something that represents your brand and is relevant to your industry.

Business Data: Make sure your website URL, phone number, industry category, and physical address (if applicable) is 100% accurate.

Company Description: Write a good “About Us” section. Use keywords for your industry in the “About Us” area – depending on your industry use keywords naturally – like “best organic coffee beans in London.”

Step 3: Configuring Your Settings and Preferences

Navigate over to your dashboard’s “Settings” section to control your experience.

Notification Settings: Choose how you’d prefer to get notified on new reviews (email, daily digest).

User Management: Invite employees over to help with managing and answering reviews.

Integration: Research the properties of Trustpilot to invite customers to leave reviews automatically after purchasing.

Step 4: Asking Customers for Reviews

A hollow profile provides little to no credibility! The most important thing to do on this platform is to build up your reviews.

Use the Invitation Tool – Trustpilot provides a built in tool to invite personalized feedback via email. This is the best way to get real feedback!
Add a Widget to Your Website – You can add your Trustpilot star rating to your home page or product pages by using a free trustbox.
Promote on Social – Every once in a while, post a link to your Trustpilot profile on social channels and ask your followers to share their experiences!

Step 5: Deflecting and Engaging Reviews

You won’t stop working once you have some reviews. You must consistently manage your reviews.

Respond to All Reviews: Acknowledge the positive by thanking customers for their reviews. When customers leave negative reviews, make sure to respond to address concerns and take the conversation offline if possible. Publicly responding displays engagement and that you value all reviews.
Flag Unfair Reviews: Trustpilot has a compliance process if a review is malicious, fake, or an individual is not a customer.

Going from Zero To Hero: Kickstarting Your Reputation Online

You now have the perfect framework. What is the biggest hurdle new profiles face? The Empty Page Effect.

Having zero reviews, or perhaps just one or two reviews, can negatively affect your reputation. People may wonder if your business is new, or just not trustworthy, or think you’re hiding something. It can take months to create a good size base of reviews organically, costing you real leads and consumers along the way.

That’s where a more proactive approach to reputation comes into play. Many savvy business owners will initially jumpstart their reputation, by purchasing a package of authentic looking reviews. This activates a powerful first impression of social proof, which generates a higher likelihood that they will be more comfortable and willing to leave their actual reviews.

Instead of “fake,” think of it as seeding your profile for real organic growth. It’s a common and effective marketing approach to clear the first hurdle of nothingness.

Where Can You Find High-Quality Reviews To Enhance Your Profile

If you’re trying to build trust and credibility quickly, a starter package of reviews is an easy way to do that. It is an investment into your social proof that will reap returns in customer conversion.
For a well-reviewed service that provides quality, authentic reviews coming from seemingly real profiles and does it all discreetly, look no further. We specialize in helping businesses like yours make great first impressions and rapidly grow their profiles on Trustpilot.