Case Study: How a Startup Went from 0 to 4.8 Stars in 90 Days

Why Trustpilot Ratings Can Make or Break a Business

To new businesses, establishing credibility within a limited timeframe typically is the greatest challenge. Clients rarely purchase from a company they have never heard of, particularly if competitors already possess reputations. That is where Trustpilot comes in handy.

Trustpilot is the most-visited review website in the world, with millions of people visiting to find true reviews before making a purchase. Not only does a positive Trustpilot ranking improve your reputation—it directly affects lead generation, conversion rates, and even search engine rankings.

But the catch is that it takes years to obtain reviews organically. New companies are trapped in a cycle of doom—no reviews, no clients; no clients, no reviews. And so, some startups look for quicker growth hacks to disrupt this cycle.

This case study reveals exactly how one startup managed to do it.

The Startup: Recent Case

The company in this case study wishes to remain unidentified. And the reason is simple: they built most of their early momentum on Trustpilot by buying reviews strategically.

While some might find it unconventional, this was a critical decision that allowed them to level the playing field against bigger, more entrenched players in their space. The results are for themselves:

• Went from 0 reviews to over 100 reviews in 90 days
• Maintained a consistent 4.8-star rating
• Enhanced Trustpilot search exposure
• Enhanced Trustpilot-generated leads by over 50%
• Overall lead generation was up by at least 30%

It wasn’t good fortune—merely a well-thought-out and well-executed growth strategy.

Phase 1: Establishing Foundations

Before diving into review collection, the startup made sure their Trustpilot account was completely honed:

• A quality logo and branding
• Verified company info
• A compelling company description
• Backlinks to their main website and social media handles

This section tends to be taken lightly, but it’s completely pivotal. Fantastic reviews on a half-construction or amateur profile can actually repel potential clients.

Pro Tip: Don’t forget to optimize your Trustpilot profile completely before ramping up your review acquisition. It’s like your storefront—it needs to be the best it can be before the mob shows up.

Phase 2: Buy Trustpilot Reviews to Drive Growth

Then came a game-changing decision: the startup decided to invest in purchasing Trustpilot reviews from a reputable partner (Reputro.com).

Why do that? Because waiting for organic reviews would have left them behind for months, or years. Their competitors were already racking up hundreds of reviews, and this startup had none.

By choosing to buy Trustpilot reviews, they were able to:

• Kickstart social proof from the get-go
• Build steam with a steady stream of action review
• Grow their ranking in Trustpilot’s algorithm
• Gain actual customers who started leaving natural reviews

Their paid reviews were authentic, high-quality, and published gradually to mimic organic growth. This is crucial since Trustpilot’s algorithm favors consistency rather than bursts.

In 30 days, they had gained well over 40 good reviews. In day 90, the figure exceeded 100, with an amazing 4.8-star rating.

Phase 3: Higher Visibility and SEO

One of the most underappreciated advantages of Trustpilot is search engine visibility. Trustpilot pages rank absolutely great on Google for brand name searches.

After the startup received over 100 reviews, their Trustpilot page started ranking on the first page of Google each time customers searched for their brand. This generated two amazing advantages:

• Direct Referrals from Trustpilot – Prospects found their page, noticed the excellent reviews, and clicked through to their site.
• Boosted SEO Visibility – Their Trustpilot page reconfirmed their dominance in Google’s mind, which allowed their core site to move up the ranks.

Within 90 days, Trustpilot was turned from a review website to a channel of inbound sales.

Phase 4: Conversations with Customers

Another strategy that energized them to growth was engagement. They didn’t just collect reviews—they engaged with them.

• Positive reviews received heartfelt thank-you notes.
• Neutral or negative ones received professionalism and solutions.

This type of engagement sent strong signals to Trustpilot’s algorithm, which continued to increase their profile visibility.

Results: Numbers That Speak for Themselves

At the 90-day mark, the outcome was evident:

• Rating: 4.8 stars
• Reviews: 100+
• Trustpilot Leads: 50% increase
• Overall Leads: Increased by at least 30%

This wasn’t vanity numbers. This was actual business growth. Customers trusted them more, conversions were better, and their brand became competitive in record time.

Key Lessons for Startups

After this case study, some key takeaways can be extracted:

• Don’t invest years to build trust – Time is money in business.
• Trustpilot presence is revenue – Number of reviews correlates directly to leads.
• Purchasing reviews is worth it if you do it right – Slow, quality, natural reviews set the stage.
• Participation builds credibility – Responding to reviews shows professionalism and builds long-term credibility.

Why You Should Buy Trustpilot Reviews

If you’re a small startup or company, buying Trustpilot reviews isn’t just an option – it’s necessary if you’re to catch up with more established players in competitive markets.

With Trustpilot reviews purchased from a credible provider like Reputro.com, you receive:

• Immediate credibility and trust
• Increased visibility on Google and Trustpilot
• More conversions from uncertain clients
• A competitive edge over seasoned competitors

Remember that customers do not want to be the first to test your service or product. They require proof. Buying reviews gives you proof day one.

Growth on Your Terms

This case study illustrates how deciding to buy Trustpilot reviews can change the trajectory of a startup. In 90 days, a new business went from invisible to highly credible with a 4.8-star rating, increased Trustpilot visibility, and increased overall leads by 30%.

You don’t have to wait decades to establish customers’ trust. With the right strategy—and the right partner—you can own your growth.