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Insights, guides, and news on digital reputation management.

Guide

How to Respond to Negative Reviews (And Turn Them into a Positive)

Receiving a negative review is unpleasant. The first reaction is often to ignore it or respond aggressively. Both are losing strategies.

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Analysis

5 Mistakes Businesses Make When Buying Reviews (And How to Avoid Them)

Buying reviews can be a powerful boost for a business, but done incorrectly, it’s a direct path to getting your profile banned and losing trust.

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Guide

The Psychology of Online Reviews: Why They Matter

In the digital age, online reviews have become a powerful tool influencing consumer decisions. They are no longer just comments on a website but a fundamental part of your business’s reputation.

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