5 Mistakes Businesses Make When Buying Reviews (And How to Avoid Them)

Buying reviews can be a powerful boost for a business, but done incorrectly, it’s a direct path to getting your profile banned and losing trust. Many companies, in a rush to improve their ratings, make the same critical mistakes. Let’s break down the most common ones.

1. Bulk and Rapid Posting

The most obvious mistake. If a company had 10 reviews over a year and then suddenly gets 50 new ones in a single day, it will instantly trigger suspicion from platform algorithms (like Trustpilot or Google).

• The Right Way: Reviews should be added organically and gradually. Choose a service that offers “drip-feed” publication (e.g., 1 to 5 reviews per day).

2. Using “Empty” Accounts

Reviews from newly created accounts with no history are easily detected and deleted. They inspire no trust from platforms or real users.

• The Right Way: Ensure the service uses “aged” accounts (ideally created several years ago) that already have a history of other reviews.

3. Generic and Templated Texts

When all reviews are written in the same style with identical phrases (“Great service, highly recommend!”), it looks unnatural.

• The Right Way: A good service will either offer to write the reviews for you, mimicking different styles and language, or give you the option to provide your own diverse texts.

4. Exclusively 5-Star Reviews

A perfect profile with hundreds of exclusively five-star ratings looks suspicious. In the real world, there’s always room for different opinions.

• The Right Way: The presence of a few 4-star reviews makes the overall picture more realistic and trustworthy.

5. Lack of Guarantees

Some services take no responsibility if the purchased reviews are deleted after a week. You simply lose your money.

• The Right Way: Always work with companies that provide a guarantee to replace any deleted reviews. This is a sign of quality and confidence in their methods.

Conclusion:

Buying reviews is a delicate tool that requires a professional approach. By avoiding these common mistakes, you can safely and effectively strengthen your online reputation.